Case Study

Paycom Center

How Oklahoma City's premier entertainment venue gave event staff a free, sustainable hydration perk — and watched them pour over 10,000 drinks in eight months.

10,231
Drinks Served in 8 Months
~1,279
Average Drinks Per Month
$0
Cost to Employees

Oklahoma City's Premier Sports & Entertainment Destination

Paycom Center is a 581,000-square-foot arena in the heart of downtown Oklahoma City, home to the NBA's Oklahoma City Thunder and host to more than one million guests each year across concerts, sporting events, family shows, and world-class entertainment. Managed by Legends Global and owned by the City of Oklahoma City, the venue has welcomed over 10 million fans since opening in 2002.

Behind every event at Paycom Center is a large team of event staff — from concessions and guest services to operations and security — working long shifts on the arena floor. These employees pay for their own food and beverages during events. Clean drinking water from the facility's office ice machines was the only complimentary option available to them.

Water Is Boring — and Staff Deserved Better

Event staff at Paycom Center work high-energy shifts in a fast-paced environment. The existing hydration setup — basic water from ice machines — was functional, but didn't reflect the kind of benefit that makes people feel valued. Leadership identified three gaps.

No Free Beverage Perk

Employees paid for every food and drink item during shifts. The only complimentary option was plain water from office ice machines — not exactly something that builds goodwill or boosts morale.

Plain Water Isn't Enough

As venue leadership put it: water is boring. Everyone likes options and choices. A basic water station wasn't motivating staff to stay hydrated, especially during demanding event shifts.

Sustainability & Waste

A major entertainment venue generating over a million visits per year needed a hydration solution that didn't add to the waste stream with bottles, cans, and single-use plastics behind the scenes.

The KUPA Station by Bottleless Nation

Paycom Center installed the KUPA Station in an area accessible to everyone working the event floor — giving the entire staff a premium, customizable hydration experience at no charge. It was a deliberate choice: provide a sustainable, healthy alternative that people would actually be excited to use.

The KUPA Station connects directly to the building's water supply and uses reverse osmosis purification to deliver premium-quality water. From there, staff can personalize every drink using the intuitive touchscreen.

🍋

16 Natural Flavors

Sugar-free options crafted from molecules naturally derived from real fruit.

Still or Sparkling

Carbonated or flat water on demand — no cans or bottles needed.

Electrolytes & Enhancements

Functional hydration with electrolytes and optional light sweetness — no sugar or artificial sweeteners.

🖥️

Digital Display

Built-in screen used for employee appreciation messaging and internal communications.

🧪

Reverse Osmosis

Advanced purification removes impurities for clean, crisp water every time.

📊

IoT Analytics

Real-time usage tracking, automated restocking alerts, and remote management.

Beyond hydration, the venue uses the KUPA Station's built-in digital display for employee appreciation messaging — turning a hydration station into an internal communications touchpoint. Bottleless Nation handles all installation, maintenance, sanitization, filter changes, and flavor replenishment.

10,231 Drinks and Counting

In just eight months, the KUPA Station proved that when you give people a genuinely better option, they use it — a lot.

10,231

Drinks Served in Eight Months

Averaging roughly 1,279 drinks per month from a single station — clear evidence that staff are choosing it over the alternatives, event after event.

$0

Cost to Employees

In a venue where staff pay for every food and beverage item, the KUPA Station stands out as a genuine free perk — customizable flavored water, sparkling options, and electrolytes at no charge.

1M+

Guests Through the Venue Annually

Behind every one of those guest experiences is an event staff team that now has access to premium, healthy hydration throughout their shifts.

0

Single-Use Plastic Waste

Every drink dispensed into reusable cups and bottles. No cans. No plastic bottles. No delivery trucks. A cleaner backstage for a world-class venue.

🖥️

Employee Appreciation on the Screen

The KUPA Station's digital display is being used for employee recognition messaging — turning a hydration station into a morale-building touchpoint.

"KUPA Station reflects how we think about benefits today: better choices, less waste, and real value. It offers customizable, electrolyte-enhanced drinks without sugar or artificial sweeteners, all in a sustainable system our employees actually use."

Paycom Center

Turning a Basic Necessity Into a Real Benefit

The KUPA Station at Paycom Center reframes what a workplace hydration benefit can look like — especially in high-volume, event-driven environments where staff are often an afterthought. In a venue where employees pay for everything they eat and drink, offering premium customizable hydration at no cost sends a clear message: we value you.

The numbers back it up. Over 10,000 drinks in eight months from a single station isn't a novelty — it's a daily habit. Staff are choosing flavored, electrolyte-enhanced, sparkling water over the plain water they had before, and they're doing it consistently, event after event.

With the KUPA Station's built-in digital display already being used for employee appreciation messaging, the station is pulling double duty as both a hydration solution and an internal communications tool. It's the kind of practical, visible investment in people that costs less than the problem it replaces — and generates real engagement every single shift.

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